Mancunian natives, and Sister In Laws, Chloe & Sarah are passionate about clothing, styling & online shopping.

With backgrounds in fashion design & marketing, they decided to create a brand which would encompass kids & adults regardless of gender or age.

Mum to Fox & Indy, Chloe is an interior & photo taking obsessive, who loves a neatly stacked dishwasher *it's the small things*

Sarah, Mum to Iris, is an Avocado lover, but a Banana hater, go figure! 

Keep your eyes peeled as you're sure to spot their own kids sporting BOB designs too.

While Sarah was pregnant, Iris was known as "Baby on Board" or "BOB" for short, and the name has fondly stuck with us!